Clinique Elxyr

360 branding, website and SEO for a medical aesthetic clinic in Mont-Saint-Hilaire.

The project

Global mandate: build the full brand universe for a medical aesthetic clinic focused on natural results, a human approach, and safe treatments tailored to each patient. The project covers visual identity (logo, graphic system, palette, typography), WordPress/Elementor site design with SEO-optimized structure, copywriting, and social media rollout.

Services delivered

  • Branding
  • Website
  • UI/UX Design
  • Local SEO
  • Copywriting
  • Social Media

Approach

Integrated approach: every deliverable (site, SEO, content, visuals) was designed as a single coherent system rather than siloed initiatives. Keyword architecture built around local medical queries (Mont-Saint-Hilaire, Saint-Hyacinthe, Montérégie), Schema.org structured data, conversion-oriented internal linking.

Outcome

Outcome: #1 on Google within 45 days on competitive medical-aesthetic queries, a site that converts, and a brand universe ready to support the clinic's growth.

Tech stack: WordPress, Elementor, Schema.org.

Get in touch with Allo Lumari for a similar project, or return to the home page.


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LUMARI BIOS for Creative Workstation F6b

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About.exe
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PORTFOLIO
CASE STUDIES
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Clinique Elxyr
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À propos de Lumari
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Allo Lumari portrait

Hey!

I combine creative design and marketing strategy. Designer with 10+ years creating brands that perform.

SEO #1 6x ROAS 1M+ views

My Expertise

01. Visual design & art direction
02. Branding & brand systems
03. Marketing strategy & content creation
04. SEO & organic growth
05. AI workflow & content generation
Contact Me
Clinique-Elxyr.exe - Full 360° Project
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Clinique Elxyr

CLINIQUE ELXYR

Medical Aesthetics Clinic · Mont-Saint-Hilaire, QC

Full mandate: Create the entire brand universe for a medical aesthetics clinic focused on natural results, a human approach, and safe treatments tailored to each patient.

🌐 Visit Site 📄 Full Case Study
Client:
Clinique Elxyr
Type:
Full 360° Project
Services:
  • Branding
  • Website
  • UI/UX Design
  • Local SEO
  • Copywriting
  • Social Media
Results:
#1 Google position in 45 days
Tech:
WordPress, Elementor, Schema.org

📐 Visual Identity & Logo

The logo embodies a rare editorial elegance at the crossroads of discreet luxury and medical softness. The "x" at the center, set with a diamond evoking a sparkle, becomes the symbolic heart of the brand.

Logo Elxyr 1 Logo Elxyr 2 Logo Elxyr 3 Logo Elxyr 4

💻 Website & User Experience

Clean interface with fluid and airy grid, neutral palette with blue accents (#115cfa), intuitive navigation favoring easy appointment booking.

Site Elxyr 1 Site Elxyr 2 Site Elxyr 3
HIM-Academy.exe - Viral AI Content
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HIM Academy

HIM.ACADEMY

When Dark Psychology meets AI and goes viral

16.2K Followers
1M+ Total Views
20 Days
6.65% Engagement
TikTok 1
559Kviews
28.4Klikes
112comm.
How to get a woman to obsess over you? 4 steps...
TikTok 2
213Kviews
14.8Klikes
66comm.
Stop starting with "Hi, how are you?" Use psychology...
TikTok 3
82.5Kviews
7.3Klikes
475comm.
The laziest way to make her fall for you
TikTok 4
48.6Kviews
3.7Klikes
12comm.
Learn 500x faster with these 3 tricks

Project Overview

The Challenge

  • Create a unique TikTok character
  • Stand out in the psychology niche
  • Build a funnel to a book product
  • Generate rapid viral growth

The Solution

  • Mysterious character with horror aesthetic
  • 100% AI-generated content
  • Powerful psychological hooks
  • Scalable production workflow

The Results

  • 0 to 16.2K followers in 20 days
  • 522K views on a single video
  • 6.65% engagement rate
  • 61.4K total likes generated

Content Strategy

The formula that generated 1 million views in 3 weeks

Psychological Hook → Promise of Result → #darkpsychology
A simple but devastatingly effective formula

Innovative AI Workflow

100% automated and scalable content production

1 Ideation: Client brief → ChatGPT
2 Narration: Script optimized via GPT
3 Voice: ElevenLabs (custom voice)
4 Visuals: Midjourney / Kling AI
5 Post-Prod: Adobe Premiere CC

Performance Metrics

The numbers speak for themselves

1M+ Total Views In just 20 days
810 New Followers/Day Daily average
6.65% Engagement Rate 2x TikTok average
167.9% Profile Conversion Visitors → Followers
10x Max Viral Factor vs daily average
61.4K Total Likes Authentic engagement

Success Timeline

From 0 to viral in 20 days

October 28
Account Launch
First video published, 167 views
November 6
First engagement spike
5,992 views in one day, 833 likes
November 12
Viral momentum
114,878 views, 6,197 likes
November 13
VIRAL EXPLOSION
522,016 views in 24h! 31,259 likes
November 16
16.2K Followers reached
Over 1 million cumulative views

Impact & ROI

Growth from 0 to 16.2K followers in 20 days with engagement rate 2x TikTok average

Exponential Growth
  • 810 new followers per day
  • 50,415 average daily views
  • 603,668% growth in 20 days
Exceptional Engagement
  • 6.65% overall engagement rate
  • 6.05% like/view ratio
  • 4,099 organic shares
Monetization Potential
  • Book product funnel established
  • Highly engaged audience
  • Profitable niche (psychology)

Ready to create your viral success?

Let's transform your vision into measurable results

Let's talk!
CSM-Athletics.exe - Branding & E-Commerce
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CSM Athletics

CSM ATHLETICS

Independent Gym · Saint-Mathieu-de-Beloeil, QC

Brand repositioning for a gym focused on performance, discipline, and community spirit. Visual direction inspired by an industrial and dystopian universe.

🌐 Visit Site 📄 Full Case Study
Client:
CSM Athletics
Type:
Branding, Web, E-Commerce
Services:
  • Branding
  • Website
  • E-Commerce
  • Copywriting
  • Art Direction
Tech:
WordPress, WooCommerce

🏋️ Visual Direction & Branding

Striking typography, dark palette with vibrant accents, raw artistic style. Direct copywriting true to the gym's "no bullshit" mentality.

CSM Branding CSM Direction CSM E-Commerce
Sherweb.exe - Employer 2016-2023
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Sherweb

SHERWEB

Global Cloud Solutions Provider · Sherbrooke, QC

For 8 years, I helped shape the brand image and digital experience of a cloud solutions leader. From web to print, taking part in major artistic decisions.

🌐 Visit Sherweb
Employer:
Sherweb (8 years)
Role:
Graphic / UI Designer
Responsibilities:
  • Web Mockups
  • UI/UX Design
  • Ebooks
  • PPC Banners
  • Art Direction
  • Print

☁️ Work Samples

Wireframes, interactive prototypes, user interfaces, educational ebooks, corporate stationery, ad visuals for Facebook, LinkedIn and Google Ads.

Sherweb 1 Sherweb 2 Sherweb 3 Sherweb 4 Sherweb 5 Sherweb 6 Sherweb 7
Good-Doggo.exe - E-Commerce & Branding
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Good Doggo Club

GOOD DOGGO CLUB

Fun Brand for Dog Lovers

Fun, colorful and recognizable visual identity around an adorable mascot. Art direction designed for e-commerce: visuals adapted for merch, graphic consistency for product pages.

🌐 Visit Store 📄 Full Case Study
Client:
Good Doggo Club
Type:
E-Commerce, Branding
Services:
  • Branding
  • Web Design
  • E-Commerce
  • AI Mockups
  • Content
Tech:
WordPress, CSS/HTML/PHP

🐕 Brand Universe

Colorful and humorous style adapted for t-shirts and accessories. AI-generated mannequin visuals to reinforce the fun and quirky aspect of the brand.

Good Doggo 1 Good Doggo 2 Good Doggo 3 Good Doggo 4
Chromadot.exe - Retro Dithering Tool
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CHROMADOT

retro_dither // 2025

A free web application that transforms your photos into retro pixel art using classic dithering algorithms. Inspired by F1 telemetry dashboards and terminal interfaces, Chromadot delivers a distinctive visual experience while processing images entirely client-side for privacy and speed.

Next.js React TypeScript Tailwind CSS HTML5 Canvas Vercel

// Features

3 DITHERING ALGORITHMS

Floyd-Steinberg (error diffusion), Atkinson (high contrast), Bayer (ordered dithering)

11 RETRO PALETTES

Game Boy, CGA, NES, Commodore 64, Apple II, ZX Spectrum, PICO-8 and more

REAL-TIME ADJUSTMENTS

Brightness, contrast and diffusion controls with instant preview

100% CLIENT-SIDE

No server uploads required. Your images stay private.

Chromadot
Chromadot UI Chromadot Gallery Chromadot Examples

Dark terminal aesthetic with interrupted border labels.

LAUNCH APPLICATION →
Demeterrr.exe - Customer Experience Platform
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Demeterrr

DEMETERRR

Full-stack SaaS, built from the ground up

<2h Response Time
3x More Reviews
9 Core Modules
100% Solo Built
Next.js React PostgreSQL Supabase Tailwind CSS Vercel Row-Level Security REST API

Project Overview

The Problem

  • SMBs lack affordable CX tools
  • Manual review collection is slow
  • No unified feedback dashboard
  • Enterprise tools are overpriced

The Solution

  • Automated SMS + email surveys
  • AI-powered review responses
  • Real-time NPS/CSAT/CES analytics
  • Multi-location management

What I Built

  • Full SaaS from zero, solo
  • 9 core modules + API
  • 4-tier pricing with Stripe
  • Landing page + blog + SEO

Platform Modules

9 interconnected modules powering the complete customer experience loop

📋 Surveys
⭐ Reviews
📊 Analytics
👥 Contacts
🔄 Sequences
📈 Reports
💬 SMS
📧 Email
🖥️ Dashboard

The Build

Every line of code, every pixel, every deployment, done solo

1 Architecture: Database schema, RLS policies, API routes
2 Frontend: Next.js app router, React components, Tailwind UI
3 Backend: Supabase + PostgreSQL, edge functions, webhooks
4 Integrations: Twilio SMS, Google Reviews API, Stripe billing
5 Marketing: SEO landing pages, blog, industry pages, pricing

Platform Capabilities

What the platform delivers for service businesses

+340% Review Volume Average increase
100% Response Rate Within 24 hours
+28% Customer Retention Year over year
8 Industries Purpose-built for
4 Pricing Tiers Free to Business
AI Review Responses Auto-generated

Product Showcase

Demeterrr Platform Overview Demeterrr Industry Pages

Scope of Work

Everything I designed, coded, and shipped for this product

Full-Stack Dev
  • Next.js app from scratch
  • PostgreSQL schema design
  • REST API + webhooks
  • Stripe + Twilio integrations
Product Design
  • Complete UI/UX design
  • Dashboard + analytics views
  • Survey builder interface
  • Responsive across devices
Marketing & Growth
  • SEO-optimized landing pages
  • 8 industry-specific pages
  • Blog + help center
  • Affiliate program
Demeterrr platform interface

Every line. Every pixel. Every deploy.

No templates, no shortcuts. Built from zero.

Visit demeterrr.app
Contact.exe - Get in Touch
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Did we just become best friends?

Allo Lumari client reviews

I think we did! Let's talk about your project!

Location: Sherbrooke, QC Email: bonjour@allolumari.com
Send Email
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CorelDraw.exe
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PORTFOLIO
Clinique-Elxyr.exe
HIM-Academy.exe
CSM-Athletics.exe
Sherweb.exe
Good-Doggo.exe
Chromadot.exe
Demeterrr.exe
7 objects
CASE STUDIES
Elxyr-SEO.exe
HIM-Viral.exe
2 objects
Case Study - Clinique Elxyr SEO | Rank #1 in 45 Days
File Edit
Clinique Elxyr

RANK #1 ON GOOGLE IN 45 DAYS

How I positioned a brand new site at the top in an ultra-competitive market

#1 Google Position
45 Days Only
5+ Keywords Top 5
99 Life Score /100

The Challenge - Mission Impossible?

Position a brand new website in an ultra-competitive local market

The obstacles:

  • Brand new site: Zero history, zero domain authority, zero backlinks
  • Competitive market: Over 15 established aesthetic clinics in the South Shore
  • Specific location: Mont-Saint-Hilaire - very targeted geographic market
  • Tight timeline: Need immediate visibility to generate qualified leads
  • Limited budget: No massive budget for paid ads at launch

My Solution - 4-Pillar SEO Strategy

A methodical, data-driven approach to dominate search results

1. Technical Foundation

  • → Schema.org structured data implementation
  • → LocalBusiness + MedicalBusiness markup
  • → Loading speed optimization
  • → Crawling-optimized site architecture
  • → Mobile-first responsive design

2. On-Page Optimization

  • → Optimized meta descriptions and title tags
  • → Strategic H1-H3 structure
  • → Intelligent internal linking
  • → Descriptive image alt tags
  • → SEO-friendly URL structure

3. Aggressive Local SEO

  • → 100% optimized Google My Business
  • → Professional photos + virtual tours
  • → Medical directory citations
  • → Strategic local backlinks
  • → Active reviews management

4. Strategic Content

  • → Keyword-optimized service pages
  • → Educational SEO blog articles
  • → Search intent-based FAQs
  • → Thematic content clusters
  • → Bilingual FR/EN content

The Results - Keyword Rankings

45 days after launch, results exceeded all expectations

#1 Clinique médico esthétique
mont-saint-hilaire
#2 Lip injection
mont-saint-hilaire
#4 Botox
mont-saint-hilaire
#2 Google Maps Local Pack
5.0 stars

Visual Proof

Real screenshots captured in September 2025 - 45 days after launch (click to enlarge)

SEMrush Dashboard
01

SEMrush Dashboard

Rank #1 with Life Score 99/100

Google Maps
02

Google Maps - Local Domination

Position #2 with 5.0 stars

Botox AI Overview
03

"Botox" Keyword - AI Overview

Featured in Google AI overview

Fillers Results
04

"Injection Fillers" - Position #1

Organic result with rich snippet

Local Pack
05

Premium Local Pack

Position #2 (after sponsored ads)

Maps Detail
06

Detailed Maps View

Verified profile with blue badge

Key Takeaways

Exceptional Speed

Rank #1 in 45 days on a brand new site proves advanced technical SEO mastery.

Local SEO Expert

Dominating a specific geographic market with structured data, GMB and local citations.

ROI without Paid Ads

Qualified organic traffic from month one, eliminating the need for massive ad budgets.

Ready to generate similar results?

I can create SEO strategies that generate real visibility and qualified leads.

Let's discuss your project
Case Study - HIM Academy Viral
File Edit
HIM Academy

HIM.ACADEMY

When Dark Psychology meets AI and goes viral

16.2K Followers
1M+ Total Views
20 Days
6.65% Engagement
TikTok 1
559Kviews
28.4Klikes
112comm.
How to get a woman to obsess over you? 4 steps...
TikTok 2
213Kviews
14.8Klikes
66comm.
Stop starting with "Hi, how are you?" Use psychology...
TikTok 3
82.5Kviews
7.3Klikes
475comm.
The laziest way to make her fall for you
TikTok 4
48.6Kviews
3.7Klikes
12comm.
Learn 500x faster with these 3 tricks

Project Overview

The Challenge

  • Create a unique TikTok character
  • Stand out in the psychology niche
  • Build a funnel to a book product
  • Generate rapid viral growth

The Solution

  • Mysterious character with horror aesthetic
  • 100% AI-generated content
  • Powerful psychological hooks
  • Scalable production workflow

The Results

  • 0 to 16.2K followers in 20 days
  • 522K views on a single video
  • 6.65% engagement rate
  • 61.4K total likes generated

Content Strategy

The formula that generated 1 million views in 3 weeks

Psychological Hook → Result Promise → #darkpsychology
A simple but devastatingly effective formula

Innovative AI Workflow

100% automated and scalable content production

1 Ideation: Client Brief → ChatGPT
2 Narration: Optimized script via GPT
3 Voice: ElevenLabs (custom voice)
4 Visuals: Midjourney / Kling AI
5 Post-Prod: Adobe Premiere CC

Performance Metrics

Numbers that speak for themselves

1M+ Total Views In just 20 days
810 New Followers/Day Daily average
6.65% Engagement Rate 2x TikTok average
167.9% Profile Conversion Visitors → Followers
10x Max Viral Factor vs daily average
61.4K Total Likes Authentic engagement

Success Timeline

From 0 to viral in 20 days

October 28
Account Launch
First video published, 167 views
November 6
First Engagement Spike
5,992 views in one day, 833 likes
November 12
Viral Momentum
114,878 views, 6,197 likes
November 13
VIRAL EXPLOSION
522,016 views in 24h! 31,259 likes
November 16
16.2K Followers Reached
Over 1 million cumulative views

Impact and ROI

0 to 16.2K followers in 20 days with 2x higher engagement than TikTok average

Exponential Growth
  • 810 new followers per day
  • 50,415 average daily views
  • 603,668% growth in 20 days
Exceptional Engagement
  • 6.65% overall engagement rate
  • 6.05% like/view ratio
  • 4,099 organic shares
Monetization Potential
  • Book product funnel established
  • Highly engaged audience
  • Profitable niche (psychology)

Ready to create your viral success?

Let's transform your vision into measurable results

Let's Talk!
screenshot-01-semrush-dashboard.jpg - Image Viewer
SEMrush Dashboard
screenshot-02-google-maps.jpg - Image Viewer
Google Maps
screenshot-03-botox-ai.jpg - Image Viewer
Botox AI
screenshot-04-fillers.jpg - Image Viewer
Fillers
screenshot-05-local-pack.jpg - Image Viewer
Local Pack
screenshot-06-maps-detail.jpg - Image Viewer
Maps Detail
DOOM.exe
Duke3D.exe
Clinique Elxyr
HIM Academy
CSM Athletics
Sherweb
Good Doggo
Chromadot
Demeterrr
Clinique Elxyr
HIM Academy
FR EN
4:20 PM